How technology is transforming the Australian motor vehicle insurance industry claims process

Insurers increasingly find ways to adopt new processes and technologies that further the digital acceleration of the industry. 

For many insurers, the most efficient way to effect digital transformation across their business is to view operations holistically, to gain a clearer understanding of how different business processes interact, and how these can be streamlined.  

Leveraging digital tools can enhance the customer experience 

Customers are the driving force of the motor vehicle insurance industry. One of the most effective ways to add value to your service is by investing in and leveraging digital tools and functions that help you provide a better customer experience.  

Investing in tools that streamline processes behind the scenes, including deploying solutions that offer intelligent workflow allocation and automated communications and follow up, like EstImage Motor, increases internal efficiency which flows on to improved customer experience. Simplifying the claims process from the insurance side can mean that customers experience less complexity and more efficiency, taking some of the stress out of making claims.  

Investing in analytics for a better understanding of customer behaviour 

In addition to a quick and easy process, customers increasingly expect a more personalised experience for insurance claims, with access to more products to meet their specific needs. Deploying software solutions that facilitate better data analysis is a critical step to gaining deeper insights into your customers and their insurance needs.  

As our vehicles become increasingly connected, insurers will have access to more real-time data. By investing in data analysis software, insurers will be better placed to understand customers’ changing needs and shifting risk profiles, which will help the development of more customised insurance offerings and better customer service. 

Insurers will be able to reduce the time it takes for claims to be lodged and assessed through the use of new technologies that help streamline the claims process, making a positive impact on the bottom line.  

EstImage has been helping Australian motor vehicle insurers to accelerate their digital transformation for nearly 20 years. For more information about how EstImage can help your business harness technology to better support your customers throughout the claims process, contact the team today.