Three considerations to make when investing in customer-driven software solutions
Customers are a critical part of the motor vehicle insurance industry. However, making insurance claims can be a cumbersome process for customers, particularly if the software solutions their insurers and/or assessors rely on are complicated, making the process time consuming for all stakeholders.
By investing in software solutions to facilitate motor vehicle insurance claims management, insurers and assessors can provide a more streamlined process for their customers while also increasing productivity and efficiency for staff. There are three main types of software available in the market:
out-of-the-box software: software solutions that are ready-made and able to deploy immediately are considered out of the box solutions. These can typically handle the standard processes required by the business and require minimal effort to deploy and require no technical experience to run
custom-made: custom-made or bespoke solutions are solutions specifically designed (either internally or with the support of software developers) to meet your business needs, and are built to your exact requirements
customisable or configurable solutions: customisable or configurable solutions, on the other hand, can provide you with the best of both worlds, balancing out-of-the-box and custom-made solutions. These solutions can be purchased and installed on internal networks and can be adapted and configured to meet every individual business requirement. This means that you can tailor your ready-made core solution to match customer demands and needs, and provide a higher level of customer service.
So how do you know which solution is right for you?
No one knows your customers better than you do. Investing in software solutions that you can customise to meet the unique needs and requirements of your customers lets you continue to meet and exceed customer expectations and provide exceptional levels of customer service.
There are three key considerations insurers and assessors should make when investing in customer-driven software solutions:
Customisation: when investing in new technologies, look for solutions that offer the greatest amount of flexibility and customisation. This lets you adapt your solutions to meet the exact needs of your customers and provide unparalleled customer service more efficiently.
Scalability: customisable solutions should also be able to scale with your business to meet changing business needs and market demands. Investing in solutions that offer flexible pricing structures can help you cost-effectively scale your business to adapt to changing markets.
Support: motor insurance customers need support 24/7, which means you may need to access support for your software solution whenever your customers need you. Investing in solutions that offer ongoing local helpdesk support with the capability to provide support around the clock, as well as ongoing training for any basic updates to the service, is essential.
EstImage has been helping Australian motor vehicle insurers harness technology to better support their customers throughout the claims process for nearly 20 years. Our configurable software-as-a-service (SaaS) solutions can adapt to existing software infrastructure through application programming interfaces (APIs). This lets our customers improve the customer experience while also taking advantage of a stronger back-end solution.
EstImage also has team members available to support you locally during normal business hours, with access to level three engineering support for servers, infrastructure, incidents, and disaster recovery 24 hours a day, seven days a week, 365 days a year. For more information about how EstImage can help your business, contact the team today.